Typically, photographs of corporate events are released to the press (such as business magazines and local newspapers) and posted on the company’s website. These photographs are meant to show the public and potential partners that the company is thriving. After all, corporate events aren’t inexpensive and usually celebrate some type of success (great year, strong team, prestigious partnerships, major launches) that the company has accomplished.

Since they are released to the general public and are attributed to the company, corporate photographs can be considered part of the company’s branding. A corporate photographer can capture specific moments during the event which highlight the company’s values, spirit, or defining factor. Without these photographs, it can be difficult to convey the message and atmosphere of the corporate event to those who didn’t attend.

Sure, someone can snap photos during the event on their phone. But while these images can give an authentic feel, they likely won’t be suitable for posting on the company’s website or sharing with the press. Additionally, placing this responsibility on an attendee can take away from their experience of the event.

On the other hand, corporate photographers are trained to capture high-quality images which can be presented with pride to the public, the press, and perhaps potential partners. Some corporate photographers are also capable of capturing the authentic feel of the event without sacrificing the quality of images.

Another reason to hire a corporate photographer instead of just asking an employee to snap pics or take impromptu videos is that corporate photographers are true professionals. It’s their job to learn the craft and produce stunning images. They likely also have training, certifications, and experience in photography. In summary, corporate photographers are the most qualified individuals for this particular task.